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2020 TOPICS OF INTEREST FOR PRESENTATIONS


Below is a list by topic of the subjects we're interested in for this year's conference. Please look over them carefully and ensure your presentation addresses one of these subjects before submitting your presentation for consideration.

News/Media Relations/Communications


• Media advisories
• Creative headlines
• Content strategy
• How to reach students
• Storytelling
• Communication with college/district initiatives
• Effective college communication
• Effective news/media relations
• Public relations & PR issues
• Media training
• Writing to a target audience
• Communicating about pathways


Marketing/Advertising

• DIY metrics for digital campaigns
• Marketing trends
• Television commercial advertising
• Content strategy
• Internal marketing
• Managing offenders of marketing compliance
• On the road advertising tools
• Utilizing brand ambassadors
• Campaign creation
• Branding
• Publications
• Programmatic advertising/media buys
• Connecting college marketing with student life
• Marketing with small budgets
• Marketing/promotion of athletic programs
• Effective creative process


Social Media/Digital/Mobile Advertising

• Social media trends
• Integrating news and social media
• Using Facebook and Instagram stories
• Using LinkedIn to promote your college
• Mobile advertising strategies and assessment
• Leveraging social media with news media
• Effectively using Snapchat as a marketing tool
• Video in social media
• Successful marketing case studies
• Social media trends and best practices
• Effective digital marketing


Graphic Design/Photography/Videography/Web Design

• Graphic design trends and hacks
• Certified Adobe training
• Web design/trends
• Website accessibility
• InDesign tips and tricks
• User experience design
• Using videos to engage with students


Professional Development

• Dealing with top administration/board members
• Leadership
• Collaboration between departments
• Best practices for explaining processes
• Dealing with difficult people
• Ethics


Other

• ADA compliance
• Using Google products
• Workflow/project management and prioritization
• Budgeting
• Metrics and research
• Selling ad space in your magazine
• Making data relevant
• Relationship management with prospects/students
• Alumni relationship building
• Client relations for on-campus projects
• Hosting great events
• CRM systems
• Anniversaries
• Fundraising
• Latest tech trends

SUBMIT YOUR PRESENTATION PROPOSAL