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For many prospective students, college represents an opportunity to secure a job that pays well and, ultimately, a better life for themselves and their families. While this may sound like a lofty ideal, the question of what college is worth and whether it pays off is often a very pragmatic one, especially for community college students—a diverse population with significant financial need.

Looking to relive, or perhaps learn from one of the sessions you missed at conference this year? TACCM members can view decks from all the presentations online.

With the passage of Texas Bill HB 8, Texas has prioritized funding for community colleges based on measurable student-focused outcomes. In doing so, they have also changed your marketing strategy and landscape.

The Texas Association of Community College Marketers will host a lunch and learn in April, focused on getting marketers geared up for the upcoming transition from Google UA Analytics to Google G4.

The Texas Association of Community Colleges (TACC) and the Community College Association of Texas Trustees (CCATT) support the following legislative priorities.

State higher education leaders are pushing for the changes as community colleges face greater workforce demands and financial pressures. The commission’s report now goes to lawmakers, who are expected to file legislation on the matter next session.

Read more: https://www.texastribune.org/2022/10/18/texas-community-college-finance/

Fact Sheets reference important community college data quickly in a visually appealing way.