2026 TACCM Conference Breakout Sessions
AI for Turning Marketing Data Into Strategy
AI | Data
Sebastian Troitino, Lee College
Community college marketers have plenty of data but often little time to turn it into direction. This session shows how to use AI to analyze marketing performance, spot meaningful trends, and turn raw metrics into clear, decision-ready insights. Attendees will leave with practical frameworks and prompting approaches to strengthen reporting, strategy, and communication with leadership.
Shoot to Social: Turning Content Into Results
Social Media | Photography
Jorge Palacios, Trinity Valley Community College
Plan your content with purpose from the start. Learn how to approach a shoot with the final platform in mind so nothing goes to waste. We’ll break down how to structure content for reels, promos, and ads, plus what works on social media. That includes strong hooks, fast pacing, and captions that keep people watching and drive action.
Shoot to Social: Turning Content Into Results Presentation
AP Style Trivia
Communications
Selene Rodriguez, Veronica Salinas & Joey Gomez, South Texas College
In this session, Communication professionals will have the opportunity to test their Associated Press Style knowledge through an interactive trivia game that will be both fun and educational. So, whether you want to show off your skills or learn something new, this session has something for everyone.
Leading Under Pressure: Managing Stress with Small Teams Big Expectations
Management | Teams
Barbara Baggerly-Hinojosa, Leadership Empowerment Group
This workshop equips leaders with practical strategies to manage stress while navigating limited resources, small teams, and high-stakes projects. Participants will explore how to prioritize effectively, maintain team morale, and lead with clarity under pressure. Through real-world scenarios and guided reflection, leaders will learn how to balance productivity with well-being while maximizing impact. By the end of the session, participants will leave with actionable tools to sustain performance without burnout.
Just a Girl and Her Canva Subscription
Social Media | Digital
Shaydi Clary, Trinity Valley Community College
Hell hath no fury as a social media girl with her Canva account! Canva has become a trendy tool known for its user friendliness and popular template designs, but have you unlocked how much you can use Canva for? From deep diving into Stranger Things, Spotify Unwrapped and more, Shaydi will dive into fun ways to amplify the use of Canva for social media.
Just a Girl and Her Canva Subscription Presentation
What Are You Telling Your Students?
Communications
Elizabeth Garza, Victoria College
When information about the same program, deadline, or even differs across a college's website, emails, text message, flyers, and social media, students can quickly become confused about what is accurate or what action they should take. Conflicting details can lead to missed opportunities, frustration, and a loss of trust of the institution's communications.
Inclusive Marketing Without DEI: Belonging, Access, and Enrollment
Communications | Strategy
Dr. Reginald Lewis, Tarrant County College, and Kirsten Cutshall, Steel Advertising
The presentation focuses on how community college marketers can continue communicating access, belonging, and support for all students in a politically restrictive environment where traditional DEI language and frameworks may be limited. Grounded in Dr. Reginald Lewis’s book, Belonging is the Brand: Inclusive Marketing in Higher Education, the session explores how to maintain inclusive excellence through compliant, student-centered marketing strategies-ensuring representation is preserved, trust is protected, and enrollment goals are supported without violating current legal or policy constraints.
Inclusive Marketing Without DEI Presentation
More Than a CMS: What a Web Migration Forces You to Fix
Web
Jonathan Blundell, Dallas College
A web migration often sounds technical-move content and launch a new CMS. But even “lift-and-shift” projects expose bigger issues: ownership, technical debt, accessibility, analytics, and training. This session shares Dallas College’s move from SharePoint to Terminalfour, highlighting challenges, lessons, wins, and how onboarding editors reshaped workflows and content quality.
More Than a CMS Presentation