TACCM 2026 Conference Schedule*
MONDAY, June 8
8:00 a.m. - Noon:Registration
8:00 a.m. - 9:00 a.m.:Breakfast for Pre-Conference attendees only (Main Ballroom)
9:00 a.m. - 11:30 a.m.:Pre-conference Workshop (Austin Room)
Pre-Conference
Pocket-Sized Storytelling: Creating Powerful Campus Visuals with Your Smartphone with Adam McGrath and Amanda Sotelo, South Texas College
11:30 a.m. - 12:30 p.m.: Lunch (Main Ballroom)
12:30 p.m. - 12:45 p.m.: Welcome (Main Ballroom)
12:45 p.m. - 1:45 p.m.: Opening Keynote (Main Ballroom)
Keynote
The Pivot Generation: How Community College Marketers Are Building the Future, One Story at a Time with Dr. Monique Reeves, Austin Community College
2:00 p.m. - 2:45 p.m.: Breakout Sessions
Sessions
-AI for Turning Marketing Data into Strategy with Sebastian Troitino, Lee College (Austin Room)
- Shoot to Social: Turning Content into Results with Jorge Palacios, Trinity Valley Community College (Crockett Room)
- AP Style Trivia with Selene Rodriguez, Veronica Salinas & Joey Gomez, South Texas College (Houston Room)
- Leading Under Pressure: Managing Stress with Small Teams and Big Expectations withBarbara Baggerly-Hinojosa (Bowie Room)
2:45 p.m. - 3:15 p.m.: Snack Break / Vendor Connections
3:15 p.m. - 4:00 p.m.: Breakout Sessions
Sessions
- Just a Girl and Her Canva Subscription with Shaydi Clary, Trinity Valley Community College (Austin Room)
- What Are You Telling Your Students? with Elizabeth Garza, Victoria College (Crockett Room)
- Inclusive Marketing Without DEI: Belonging, Access, and Enrollment with Dr. Reginald Lewis, Tarrant County College, and Emily Heller, Steel Advertising (Houston Room)
- More Than a CMS: What a Web Migration Forces You to Fix with Jonathan Blundell, Dallas College (Bowie Room)
4:15 p.m. - 5:00 p.m.: Connected Conversations
Connect with peers in similar roles about what matters most.
- Leadership (Main Ballroom)
- Small Teams (Austin Room)
- Communications and Social Media (Crockett Room)
- Creatives (Houston Room)
- Digital Marketing and Website Management (Bowie Room)
5:00 p.m. - 6:00 p.m.: Happy Hour, hosted by McAllen Chamber of Commerce (Embassy Suites Hotel Bar)
EVENING: Team Time / Dinner on Your Own
TUESDAY, June 9
8:00 a.m. - 9:00 a.m.:Breakfast / Registration (Main Ballroom)
9:00 a.m. - 9:15 a.m.: Need-to-Knows & Door Prizes (Main Ballroom)
9:15 a.m. - 10:00 a.m.: Peer Consultant Roundtables (Main Ballroom)
Actionable solutions for tough challenges
10:15 a.m. - 11:00 a.m.: Breakout Sessions
Sessions
- Winning WCAG Compliance with a Small Team with Brittany McAdams, McLennan Community College (Austin Room)
- More Than a Name: Managing Institutional Change Through Rebranding with Rima Adil, Houston City College (Crockett Room)
- Brand Aligned, Individually Defined: Standing Out While Staying on Brand with Kristan King and Alyssa Zwiener, San Jacinto College (Houston Room)
- Social Media Student Experience with David Fallavollita, Dallas College (Bowie Room)
11:15 a.m. - Noon: Breakout Sessions
Sessions
- Victoria College's Centennial Celebration: Unlocking 100 Stories for 100 Years with Lila Stanley, Victoria College (Austin Room)
- Your Campus in Focus: Organizing Photography for Stronger College Marketing with Benjamin Briones, South Texas College (Crockett Room)
- Genius Monkey presentation with TBD, TBD (Houston Room)
- TACCM 101: Member Tools, Updates, and Upcoming Initiatives with Elizabeth Garza, TACCM President, Victoria College, and Mary Hind, TACCM Vice President, San Jacinto College (Bowie Room)
Noon - 1:30 p.m.: Lunch & Keynote (Main Ballroom)
12:30 p.m. - 1:30 p.m.: Keynote (Main Ballroom)
Keynote
The AI Advantage for Higher Ed Marketing. What to Automate, What to Protect, and What to Elevate Through Ethical Workflows with Alex Garrido, University of Texas Rio Grande Valley
1:45 p.m. - 2:30 p.m.: Regional Connections
Connect with colleagues from your region.
- East and West Texas (Main Ballroom)
- Central Texas (Austin Room)
- North Texas (Crockett Room)
- South Texas (Houston Room)
- Southeast Texas (Bowie Room)
2:45 p.m. - 3:30 p.m. - Breakout Sessions
Sessions
- The 1,000,000-Mile Website: How Strategy, Smart Design and Routine Maintenance Beat the Redesign Cycle with Janet Cowey and David White, San Jacinto College (Austin Room)
- How a Pokemon Card Started a Sticker Revolution with Shaydi Clary, Trinity Valley Community College (Crockett Room)
- Divide and Conquer: How to Handle Communication Coverage across Multiple Campuses with Selene Rodriguez, Veronica Salinas & Joey Gomez, South Texas College (Houston Room)
- Terminalfour Presentation with TBD (Bowie Room)
3:30 p.m. - 4:15 p.m.: Snack Break / Vendor Connections
4:15 p.m. - 5:00 p.m.: Breakout Sessions
Sessions
- AI in Creative Marketing: The Wins, the Warnings, and What We Learned with Amanda Fenwick, San Jacinto College, and Kirsten Cutshall, Steel Advertising (Austin Room)
- The Reel World with Andi Atkinson, Houston City College (Crockett Room)
- Marketing to Gen Z and Gen Alpha with Kimberly Seller (Houston Room)
- 25th Hour Presentation TBD with TBD (Bowie Room)
5:00 p.m. – 6:00 p.m. Happy Hour, hosted by Atmosphere TV and Steel Advertising (Embassy Suites Hotel Bar)
EVENING: Team Time / Dinner on Your Own
WEDNESDAY, June 10
8:00 a.m. - 9:00 a.m.: Breakfast (Main Ballroom)
9:00 a.m. - 9:15 a.m.: Welcome Back (Main Ballroom)
9:15 a.m. - 10:15 a.m.: Closing Keynote (Main Ballroom)
Keynote
Cross-Cultural Marketing with Adan Garcia, Pollux Creative
10:15 a.m. - 11:15 a.m.: TACCM Board Update & Business Meeting (Main Ballroom)
11:15 a.m. - 11:30 a.m.: Prize Drawings & Closing (Main Ballroom)
*Subject to Change