Angelica Alaniz & Nadia Bejdaoul
TRUth Agency
Targeting Adult Learners – Understanding Motivations, Trends, & Decision Drivers
The Adult Learner population is rapidly growing and represents a diverse, valuable demographic for higher education institutions. Unlike traditional students, Adult Learners bring unique goals, constraints, and expectations to their educational journey.
Angelica and Nadia will discuss what the key motivations and drivers are for Adult Learners when seeking out higher education opportunities, as well as explore current trends and how to successfully engage with them through relevant marketing strategies.