Meet 2023 Our Keynote Speakers

Hopefully by now, we've all heard about the pending enrollment cliff and its impact on higher education. For her dissertation, Dr. Carrie Phillips researched marketing strategies higher ed institutions might consider to help mitigate this cliff.

After visiting with chief marketing officers, this session has insights about what they're doing to prepare. We'll start with a high-level overview of the enrollment cliff, followed by a deep dive into how marketing strategies might lessen the impact. As you’re looking to navigate change at your institution, this session is a great place to start. 

Dr. Carrie Phillips is the Chief Communications & Marketing Officer at UA Little Rock.

She is part creative, part analyst, but fully curious to solve higher education challenges. Carrie earned her doctorate from Texas Tech, studying how regional public universities are using marketing to mitigate the enrollment cliff.

Before UA Little Rock, she worked at Arkansas Tech leading a brand study, the first comprehensive brand campaign and overseeing collateral development for the first comprehensive fundraising campaign.

Carrie is a member of the American Marketing Association, holding the Professional Certified Marketer credential. She is also chair-elect of CASE District IV. 

Finally, she is puppy mom to Eleanor Belle—a 10-pound maltipoo.

Discover what it takes to run social media for NASA astronauts and Johnson Space Center. Meet the faces behind the posts as Chelsey Ballarte and Jaden Jennings share insights on how to be a great proxy. They'll explore strategies that boost engagement and you'll come away inspired to take your social media to the moon.

Jaden is a Public Affairs Specialist for NASA’s Johnson Space Center and currently serves as the social media lead for the center where she runs all of the social media accounts for Johnson Space Center and also helps create content for other verified accounts across the agency.

Before working at NASA, she obtained an M.A. in Public Relations from Baylor University. Her expertise lies in how to educate the public in an engaging way while also maintaining a level of creativity.

Her master’s thesis examined social media usage and how various messaging might impact the millennial and Gen-Z generation in regards to body image.

Chelsey is a public affairs specialist for NASA astronauts and those who work in Mission Control. She facilitates media interviews between the spacefarers, flight directors, and others. She also assists their publicists with decisions on where in the world they should appear and where their likeness should appear digitally.

She has an M.S. in digital media production and a B.A. in journalism and mass communication from Arizona State University. Prior to her full-time role at NASA, she held a number of science communication roles, including aerospace journalist, video producer for the Hubble Space Telescope, and videographer for the School of Life Sciences at ASU.