2023 Pre-Conference Workshop

A fresh approach to reaching the largest market in Texas

Boral Agency, Brenda and Patricia Boral

For years, the state’s Hispanic population has grown much faster than other populations. The latest census estimates more than 49% of Texans under the age of 18 are Hispanic. 

In this hands-on workshop, you'll learn how to engage the Hispanic community authentically: 

• Dispel myths about this influential population
• Understand and reach the heart of each generation
• Tweak your messages and visuals for the most impact
• Learn when to use English, Spanish, or Spanglish  
  

Then roll up your sleeves and build campaigns that stir the emotions, connect with values, and resonate with your Hispanic community. Coached by two dynamic first-generation Latinas from the Boral Agency, you'll apply the best practices you learn to your own college.  

Get a fresh perspective and find your marketing sweet spot at the TACCM pre-conference. You don’t want to miss it! Add this pre-conference workshop when you register for the conference!