TACCM Lunch and Learns

TACCM Lunch & Learn: Marketing University Transfers

This Lunch and Learn explores the importance of promoting university transfers in light of the new Texas Higher Education Board funding model, which prioritizes student success, including transfer rates. Attendees will learn how Marketing and Admissions teams can collaborate with the Transfer Team to overcome student roadblocks and ensure students are informed about transfer options early in their academic journey. The session will also introduce potential marketing campaigns aimed at encouraging students to plan ahead for their university transfer and meet crucial deadlines.

TACCM Lunch & Learn: Navigating Your Future Role on the TACCM Board

Watch TACCM President Jonathan Blundell and Vice President Elizabeth Garza cover the upcoming TACCM conference scheduled for June 10-12. Learn about key themes, expected outcomes, and planning. We welcome your questions and suggestions to help make this the best TACCM Conference yet!

Discover more about the responsibilities, requirements, and time commitment for various board positions from current board members. Nominations for positions such as Treasurer, Legislative Director, Web & Social Media Director, and four Regional Directors will be accepted at the June conference. Gain valuable insights into these positions from our board members before making your nominations in June.

TACCM Lunch & Learn: Navigating Texas Newsrooms with Insider Insights

Feb. 7, 2024

In this Lunch and Learn, Alexander Gould discusses and takes questions about what Texas newspapers look for in a press release for publication. He will also discuss different ways his publications promote events and news through social media. This will be an interactive session, so please come ready to ask questions.

Alexander Gould has over twenty years experience in the media industry. For the last several years he has been working for M. Roberts Media. Previous employers have included Lee Enterprises and CNHI, LLC. He currently serves as the Senior Vice President of Consumer Sales and Regional Publisher for four publications in the company's portfolio. They are The Henderson News, Kilgore News Herald, The Marshall News Messenger and The Panola Watchman.

TACCM Lunch & Learn: Unlocking the Potential of AI Models in Higher Ed Marketing

Jan. 24, 2024

Piero Tintori, CEO of Terminalfour, will delve into the evolving landscape of AI models and how it can be used in higher education marketing. Attendees will walk away with practical examples how AI models can supercharge your workflow, drive engagement and deliver remarkable results.

The session will also explore innovative strategies to achieve good-quality, quick results and stay ahead in the competitive field of higher ed marketing.

Piero Tintori is the CEO and founder of digital marketing and web content management company Terminalfour. He founded the company in 1997 and has worked with universities and colleges throughout Europe, North America and Australia. Piero specializes in helping universities and colleges to drive student recruitment, retention, alumni fundraising and research promotion by maximizing the effectiveness of their digital and content strategies.

A self-confessed techie, Piero is a passionate advocate for the alignment of technology and digital marketing. He actively participates in hundreds of web transformation project pitches, and has acted as an advisor to the higher education sector to transform their web and digital marketing strategies.

TACCM Lunch & Learn: Tracking Your Marketing ROI With UTMs (2024-01-10)

Jan. 10, 2024

David White has over 15 years of experience working in higher education website development and digital marketing. With 25 years of website development, his focus is not on website design alone, but how a website performs for the user. His philosophy is to keep things simple for website usability, focus on website standards for website accessibility, and to ensure that higher educational websites meet the highest standards of editorial and graphic quality. He is passionate about learning and sharing his thoughts and ideas to the higher education website community.

TACCM Lunch & Learn: Doing Project Management Well (2023-11-29)

Nov. 11, 2023

After nearly eight years leading training teams at Apple, Inc, Alex Dingley joined Workzone's new Customer Success team in 2012. Since then, he's seen his hands-on approach to customer success yield better and better project-management outcomes for end-users as well as seeing a massive increase in average customer tenure for Workzone, itself. This comes from a simple philosophy, applied to every aspect of the work: "Show up / care / repeat."

TACCM Lunch & Learn: Three Things to Increase Engagement on Your Website (2023-10-04)

Oct. 4, 2023

With more than a decade of diverse experience in web management, marketing, and guest experience, Cesar Jimenez serves as Brazosport College's Webmaster, leading the college's web strategy. His primary objectives are to cultivate optimal user experiences, uphold policy compliance, and drive data-informed enhancements for improved student engagement. Cesar is passionately committed to the success of community colleges, firmly believing that teaching college departments how to effectively convey their narratives empowers them to establish profound, memorable, and successful connections with students, ultimately bolstering enrollment and retention rates.

TACCM Lunch & Learn: Google Analytics 101

Jan. 13, 2022

Google Analytics is a great tool to see how your marketing efforts and website are working. Join the team from Medium Giant for tips on how to analyze the data.

TACCM Lunch & Learn: Mobile Photography Made Easy

Oct. 12, 2021

Learn about the Three E's Dallas College's social media team uses in planning their social media, as well as tips and tricks on how to get great photos from your phone for social media.

TACCM Lunch & Learn: How To Evolve With A Changing Digital Landscape

Dec. 9, 2021

With so many changes happening in the the field of marketing, what are college marketing professionals supposed to do? Join Cheryl Broom, CEO of Graduate Communications, on what you can expect and how to prepare.