The Texas Association of Community College Marketers will host a Lunch and Learn in April, focused on the upcoming transition from Google UA analytics to Google G4.
The webinar will be lead by Grant Hubbell, senior director of web development for 25th Hour Communications and Dewey Price, senior director of public relations and marketing for 25th Hour Communications.
"Google Analytics 4 couldn’t be more different than the current version of Google Analytics," said Hubbell. "Switching over will take some serious effort and know-how. But, if done correctly, the switch over to GA4 can provide you with much more valuable and intuitive data and visualizations to help you manage your website and get the most out of your marketing budget."
The online webinar will take place April 20, from noon to 1 p.m.
The webinar is available to all community college marketers in Texas.
You can learn more about the webinar on the TACCM website.