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TACCM Webinar: Optimizing Paid Search for Enrollment Growth

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Date and Time

Wednesday, March 25, 2026, 12:00 PM until 1:00 PM Central Time (US & Canada) (UTC-06:00)
Videoconference information will be provided in an email once registration is complete.

Event Contact(s)

David Fallavollita
Questions?

Category

Webinar

Registration Info

Registration is required

About this event


Optimizing Paid Search for Enrollment Growth


Join us for a practical discussion on paid search strategy designed for community colleges. We’ll walk through both core fundamentals and advanced best practices, including campaign structure, keyword strategy, targeting, creative alignment, budget optimization, and performance measurement to drive enrollment results.


Brandy Eddings


Group Media Director, Search and Performance Marketing
Slingshot

With nearly two decades of hands-on experience in digital strategy, campaign optimization, and performance analytics, Brandy has developed and executed high-impact marketing initiatives across a wide range of industries. Her work focuses on building scalable strategies that drive measurable results and meaningful engagement.

Among her career highlights is leading a collaboration between Google and Verizon Superpages that successfully launched more than 20,000 client Google Ads accounts in just six months. She also spearheaded a Giving Tuesday digital campaign that generated over $10 million in donations in a single day, along with subsequent campaigns that helped deliver aid to more than 2.3 million Syrian refugees.

In times of crisis, Brandy has built rapid-response digital frameworks, including launching a Hurricane Harvey relief campaign within two hours of landfall. Insights from that effort led to the development of a one-hour launch protocol now used to accelerate future disaster relief initiatives.

Lindsay London


VP of Media
Slingshot

Lindsay London leads integrated media strategy at Slingshot backed by 15 years of hands-on experience across traditional and digital channels. Starting her career as a summer intern and rising to executive leadership, she brings a rare blend of institutional knowledge, strategic rigor, and modern media expertise to every engagement.

Lindsay thrives at the intersection of strategy and technology, with a particular interest in the evolving mechanics of digital advertising and performance measurement. She is equally passionate about developing people as she is about developing plans, investing in the growth of future media talent while driving forward-thinking, cross-channel solutions for today’s complex marketing landscape.

Number of People Who Will Attend

Everyone
(No Fee)
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