As you well know, we have an awareness and perception problem in this country when it comes to career success. The belief that a four-year college degree is the only path to success is simply not true. Pair this with a shortage of skilled labor professionals and we’ve got a widespread problem requiring immediate action and thoughtful solutions.
The most powerful and proven way to rapidly change this misperception is through a compelling marketing and grassroots campaign. Our aim is to ignite new conversations – with students, teachers, counselors, parents and all those who work hard but struggle to make ends meet – around the fact that it does not take four years to earn a skill and build a great career. Community colleges, as well as trade and technical schools, stand ready to help career seekers of all levels open new doors to success.
In my 50+ years in advertising and marketing, I have always believed that marketing can be a force for good; together, I believe we can prove it. We look forward to working with you in the upcoming weeks to inspire a new generation of skilled professionals.
Co-founder, GSD&M and Co-founder, The Promiseland Project