2018 Call for Presentations Complete Topics List
News/Media Relations/Communications
- Communications
- Role as a PIO
- Public relations & PR issues
- Media relations
- Preparing for crisis management from the public relations side
- Mass texting
- Press release 101
- Crisis Communications
- Messaging to current students
- Emergency alerts (How does your college do it?)
Marketing/Advertising
- Best practices for advertising and PR
- Marketing plans
- Higher ed advertising trends
- Marketing to current generation
- Mobile marketing
Social Media/Digital Advertising
- Successful social media campaigns
- Personalizing your brand on social media
- Digital media/marketing
- Google Analytics
- Making sense of web analytics
- Social media management
- Social media best practices
- Managing social media without a dedicated person
- Social media-driven target marketing
- New, emerging social media platforms like Snapchat
Graphic Design/Web Design/Photography
- Graphics-based presentations
- Design and web how-to or trends
- What are your best hidden resources?
- Advanced photography
- Video creation
- Mobile app development
- User experience design
- On the go edits (mobile platforms for phones)
Other
- Leadership/management
- Relationship management /enrollment management
- Working with faculty or selling your services
- Planning/organization
- Update on new state and federal requirements
- Registration drive planning
- Recruiting
- State and federal requirements for college websites (3-click rules, Gainful Employments, Title IX, etc.)
- State and federal requirements for advertising
- Web accessibility
- Making smart purchasing decisions for software
- Use of CRM in marketing/recruiting
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